Love her or hate her, Palin did the right thing.

Palin's gotten flack for going against advice to avoid mention of the wardrobe issue, however, from a best practices communications perspective she absolutely did the right thing. The idea is that you'll recover from a PR mistake far more quickly if you acknowledge the issue and state how you fixed it, rather than ignore what people are saying. So when Palin recently announced that she was wearing clothes from her own closet and an inexpensive wedding band, she hit the nail on the head! Good for her. I wish more of this happened in business and politics.

I'll add that I am a Democrat and couldn't ever imagine voting for her on any ticket. Nevertheless, she illustrates a key communications principle that many people have a hard time accepting.

Why I like my job

1. I am a marketing director, and at the Elgin Community College Arts Center, I get to market really cool stuff. Not Precious Moments figurines. Not junk food. Not toilet paper. I get to introduce people to incredibly talented artists.
2. At said Arts Center, I also get to *see* incredibly talented artists. Goes with the territory.
3. I get to work with creative people who love the arts center and see all the rich potential it has.
4. I still get to interact with other communications professionals, learn from them and participate in a wider universe.

I am sure there are more, but that's what rises to the surface at 4:50 p.m.!